There's a lot to chew on in this recent post by CNet's Daniel Terdiman. As one of the leading figures in Second Life's huge fashion industry, Ginny Talamasca was a beloved resident. After her recent death, a message was sent to Linden Lab to declare April 17th as 'Ginny Talamasca Day'. LL's response appears to be that it merely controls the architecture and underlying tech of SL, but keeps its hands clear of any of its content, which in this case apparently includes social structures.
However, LL did take the time to acknowledge the death of Jesse Malthus, and it could be (and probably will be) argued that Ginny's influence was at least as strong as his. There's a shade of difference in the form of acknowledgment, however -- Jesse's honorarium is the "Best Community Influence" award, not a special day once a year. This will all be fodder for discussion in the upcoming days and weeks, but while Terdiman's post centers on asking whether or not it's LL's responsibility to issue an official proclamation concerning a public event like this, I think it's more reducible than that. The question to ask should be 'who benefits'?