The third arena season started yesterday amidst a flurry of activity on my server. Trades people were making gold by the handful. Non-raiders and alts everywhere suddenly received a huge boost from the first-season gladiator's gear which was moved to honor vendors. Last season's winners showed off their bugged titles and mounts while players across the servers began competing to win those rewards for themselves next time around.
I haven't been much of a PvPer on my main character, an Alliance rogue. In fact, I've been rather horrible at it. (I suppose I do better from range, since I always had much better luck as a hunter or warlock.) Nonetheless, I've been learning a lot in the past few weeks and have decided to aim for at least an 1850 rating this time around. For many hardcore PvPers, that goal is probably laughably easy to attain. For someone like me, who has basically died ten times each week to grab a few welfare epics, it seems rather lofty.