My favorite database site has recently added a new feature to their item listings. When you look an item up on Wowhead.com, you'll notice a new link to the right of the item's name which says "Get in-game item link". When you click on it, a new window will pop open with some highlighted text. Simply copy the text into your in-game chat window and hit enter. You'll be given an in-game item link for the equipment you looked up on Wowhead, so you can check yourself out in the dressing room or pass the info on to another player.
This is certainly a cool feature and one I'll probably play around with quite a bit. This may allow me to do away with some of the item database addons I currently use in-game. I'm already alt-tabbing out to read Wowhead all the time, so it won't be much hassle at all to copy their links into the game when necessary.
Will you be using this feature at all? What do you think about it?