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Motion-sensing Britepack: the craze is still on

Darren Murph

You only thought light-up gear was so last century. As fate would have it, kids aren't tired of rockin' blinky apparel just yet, and Tomorrow Incorporated is looking to take advantage of the lingering fad. One-upping the LA Lights kicks that once ruled the hallways, the Britepack book bag ($39.99) sports a semi-circle of LEDs that light up in a pre-determined pattern each time a step is taken, and they automatically go dormant whenever it detects that class is in session (read: it's sitting idly). Apparently, these packs will even be available in wheeled (oh noes) and non-wheeled versions, and while a couple colors look to be available as we speak, you can look forward to a host of "add-on accessories" to land next year. As much as we'd like to think that these just won't take off, we doubt TI will have a tough time moving its inventory.

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