USB 3.0 and targets both laptops and personal media players -- however you might choose to define that. A spokesman for the organization said that developers "could layer HDMI's HDCP encryption on top." So it's not definite. But with the studios fighting hard to "protect" their content, well, it's a given that some form of DRM will be there. The new USB linkage is meant to complement HDMI which primarily carries uncompressed video between living room A/V equipment... and an increasing number of media-centric laptops. Thing is, DisplayPort, expected to make a big showing at CES in January, already comes with a slathering of HDCP and is the purported VESA standard for moving HDTV from your laptop to a digital television. To confuse matters more, Kleer Corp is also working on a mid-2008 wireless and wired technology for carrying SD video based on its existing wireless audio technology. Proof that the best part about having standards is that there are so many to choose from.