Nintendo helps Koreans adapt to hamburger situations
Nintendo's hit English Training (Eigo ga Nigate na Otona no DS Training: Eigo Zuke) is heading to Korea, and it's brought its commercials along. This Korean commercial is an almost exact duplicate of the Japanese ad for the second English Training game. However, instead of one Japanese woman, two Korean women have to face the counter underequipped.
More interestingly, the ads diverge in their tactics. The Japanese ad scares you into learning English with the prospect of a giant, inedible hamburger resulting from your misunderstanding. In the Korean ad, fear of the ordering process is motivation enough. Those polite smiles barely contain those two customers' terror. And now we've officially analyzed the commercial too much.
