Xerox retires 40 year old logo

Today Xerox retired its red, capital X logo so prominent in our copy centers (and more recently on printers) for the past 40 years. The new logo represents "the connection to customers, partners, industry and innovation." More than likely, Xerox just dropped tens of thousands of dollars for the new identity which, let's face it, is just like everyone else's. Right, Sony Ericsson?