Mario and Sonic at the Rubbing Olympics
We're going to be let down by any and all Mario & Sonic at the Olympic Games advertising that doesn't feature bellowing from now on, but that doesn't mean we don't want to see more footage of the game. This latest trailer features some fencing and ping-pong, but also provides us with a good look at the "Dream Race" event, which is basically Mario Kart without karts.
More than anything, Sega's bizarre fixation on "rubbing" is on display here. Having already created two games built around the idea of rubbing (so much so that "rub" appears in the titles of both in Europe), Sega is using the term to describe the screen-digging back-and-forth technique used in most of these games. We don't mind -- our screen works hard and deserves the occasional massage.
