Sony Ericsson pushes market share upward
Being a top-5 global handset manufacturer is all well and good, but being a top-3 global handset manufacturer... well, that's even better. That appears to be Sony Ericsson's goal at the moment, and it made strides in the right direction in 2007 by advancing its global market share from 7 percent to an estimated 9 percent. Amazingly, even as Sony Ericsson's average selling price fell from €146 (about $215) to €125 (about $184), its margin improved by 1.5 percent, proving that these guys can stay profitable even in the face of a brutal price war with its competitors.
[Via mocoNews]
