Jele also says that he's taken steps to stop the gold trading by making unbalanced trades illegal in his game, and has called out other industry players to do the same. But finally, he lands on the real matter at the heart of the problem-- we have to aim at the reason players want to cheat in the first place. If you make games fun, says Jele, players won't need to cheat at all. We're not quite sure exactly how the prostitution metaphor holds up in there, but he has a point.
[Via gamesindustry.biz]