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Free faceplate with Unreal Tournament III pre-order

Unreal Tournament III will be dropping onto the Xbox 360 platform in a few months time and if you're super-uber excited enough to complete a pre-order, you may want to do it at Gamestop. They're offering a free (and quite attractive) UT3 faceplate to all who plop down their pre-order cash and we enjoy a free 360 faceplate as much as the next guy. Speaking of free faceplates, what has happened to retailers participating in this practice? We swear that even a year ago free faceplates were quite common with game pre-orders. Bring back this practice fellow retailers, give us a faceplate incentive to pre-order.

[Thanks, L1B3RATION]