Warhammer Online's secret hype formula

Calling the game a self-help program is an interesting take on EA Mythic's upcoming Warhammer Online, but West Karana makes a compelling argument. Over the last few years many quality MMOs have been mostly passed-up by World of Warcraft players -- which seems to be a sign that most of these players need more than a 500k subscriber MMO before they consider moving on to greener pastures. We can be sure that Electronic Arts and EA Mythic are gunning for their game to pull in over a million -- whether they consider themselves to be the Led Zepplin of massively games or not. A method of hype such as this is probably their best chance at pulling it off.

So if Warhammer Online can hit that magical six-figures subscriber mark, can that be considered putting a sizable hole in the dam holding WoW players back? Well, it all depends on how many people get pulled into WAR and find that they like it more than WoW -- because the two games are very different under their "cartoon" cover.