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The Daily Grind: What would bring you back to a game?

One of the bits of news yesterday was that of a stupendous deal on NCsoft's Tabula Rasa Collector's Edition version for the cost of $14.90. Now, as I tend to collect MMOs like many people collect books, this definitely got me to put down the $15 to give Tabula Rasa another go. I know a few other MMO fiends who were similarly interested, considering the extra goodies for the low price point and who have joined me on the "try again" bandwagon. This got me to thinking, though -- what would a company need to do to get your attention, and perhaps entice you into purchasing their game after a first try that didn't (for whatever reason) work for you? Is the promise of something shiny and extra -- on top of changes to the game structure from when you tried it -- more likely to get you to give a game a second go? Is there ever a time when you're willing to try an MMO again? Would a free trial or change to a free-to-play/microtransaction structure help? Or is it pretty much one try and move on for you?