Advertisement

PS3 price drop unlikely due to 'momentum'

We know there are still a lot of you out there just on the edge of buying a PS3, but it's still a difficult expenditure to rationalize. It is a lot of money, after all. It was more a year ago, and it could be less in another year, right? According to SCEA's product marketing VP, Scott Steinberg, a price drop in 2008 may not be as likely as once thought. The reasoning behind this notion is the fact the console has been selling so well this year. He said, "we're seeing that the hard-core gamer is not afraid to throw another $100 at the PlayStation 3 because the value proposition is so rich." It does have a great value proposition, but it'd be an even better one if the price were a bit lower, right?

Sure, sure, economics, marketing, and business aside, Steinberg is saying that due to the PS3's momentum, a price drop doesn't appear to be necessary yet. If people are planning to buy it at the current price, why lower it even further? Steinberg feels the momentum should continue through the blockbuster titles coming in the next several months. We say we'll still see a price drop in 2008. Just near the end of 2008.