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Valve has no control over Team Fortress 2 DLC pricing

If you've been itching for new maps to annihilate your friends on with the Orange Box's multiplayer title, Team Fortress 2, you know it's just a matter of time until you get your wish. What you don't know is how much it'll cost you. Neither does Valve. Kotaku contacted Valve's VP of Marketing, Doug Lombardi, to see if their wish for free downloadable content was up to them, a result of Electronic Arts meddling, or something else. He said "The platform owner holds the final call." Which means it's up to Sony and Microsoft whether or not to offer the content for free. Anyone care to venture a guess?