Original video content coming to Xbox Live
Microsoft has announced that Hollywood producer/talent producer Peter Safran has signed a deal with the company to produce original content for Xbox Live (via The New York Times). The first shows will scripted (i.e. not reality shows), run under 10 minutes in length and are expected to come out in the Fall.
Said Scott Nocas, Xbox Live's global marketing manager for programming: "We definitely look at this as the first of many." The shows, according to Safran, will be exclusive to the service for a time and might then appear elsewhere. Safran also said that some of the content would be supported by advertising.
As noted by the NYT, Safran represents Sean "P. Diddy" Combs, Nia Vardolos (My Big Fat Greek Wedding) and the directors of Epic Movie. Safran said he expects to recruit "established filmmakers" but was not planning to seek out major movie stars.
[Via Engadget]
