Cinemassively: Double Happiness Jeans recruits virtual workers

Over the weekend, we'll be looking at an art project led by Stephanie Rothenberg and Jeff Crouse in January 2008. They first found an island, Eyebeam, which would serve as the base of operations for Double Happiness Jeans. Then they began recruiting residents to work in their factory.

These new employees would work for five days, in three hour shifts, and in return, receive a tiny parcel of land and 200 Linden dollars per real hour. A variety of positions were available, including laser cutters and dye vat operators. The catch is that while they were pressing buttons in Second Life, they were actually part of an assembly process for jeans manufacturing at the Sundance Film Festival! Tomorrow, we'll view the results of their project.

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