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Microsoft completes Danger acquisition, creates new Premium Mobile Experiences division

Nilay Patel
April 15, 2008
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Microsoft's just announced that its $500M buyout of Sidekick maker Danger is complete, and that it's rolling the new team into its own unit, the Premium Mobile Experiences division. Ready to follow the chain of corporate command? PMX is under the Mobile Communications Business unit at MS, which itself falls under the Entertainment and Devices Division responsible for the Xbox and Zune. Got all that? Good. Danger's management team won't be directly calling the shots at PMX, though -- they'll be reporting to Roz Ho, who you might remember as the former head of the Mac Business Unit. Ho says the goal of PMX is to have people "smile every time they look at their phone," which hopefully means we'll be seeing a lot more Danger influence on Windows Mobile than the other way around. Still, "Premium Mobile Experiences" is an interesting choice of name, especially in the same division as the 360 and Zune -- dare we dream of a Microsoft-branded consumer phone?

[Via MocoNews]



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