The war for the low end of the GPS market promises to be a bloody one, and it looks like TomTom's suffered the first major injury: quarterly profits at the device maker dropped 83 percent from last year, and the company says it's due to competitive price cuts. TomTom made a net profit of just €7.3M ($11.4M) this quarter compared to €44M ($66.2M) in the year-ago quarter, results which led the company to lower its outlook for the entire year. The company actually sold 50 percent more devices than it did a year ago, but as PND prices steadily fall, it looks like TomTom will have to figure out a new way to pad those margins and refill its piggy bank if that $4.2B all-cash Tele Atlas deal goes through.
TomTom profits drop 83% due to price cuts
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.