Sony announces in-game advertising possibilities; EA jumps on board
The first company to jump on the bandwagon is EA, who has announced a multi-year deal with IGA Worldwide to include dynamic advertisements within EA's broad range of titles. This will include Madden, NBA, NASCAR and NHL as well as games such as Burnout and Need For Speed. Intriguingly, these adverts can be updated in realtime, "keeping ads fresh and relevant to each gamer" whilst maintaining "an authentic gaming experience." We don't really have a problem with adverts within games, as long as they truly are seamless (much like the product placement in MGS4). Hopefully this will make the PS3 an even more attractive platform for developers.
[Via Press Release]
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.