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Florida Anti-Tobacco Ad rooted in games


A fantastic anti-tobacco ad from Florida, discovered by GamerTag Radio, takes place within a Halo-esque videogame world where the battling hero survives a vicious robotic onslaught -- only to succumb to smoking. Part of the Tobacco Free Florida campaign, the videogame themed advertisement is the last of three new promotional spots that began running just before the Super Bowl. While we can't speak to the overal effectivness of the campaign one thing is certain, we wouldn't mind playing that game. You know, without the smoking part that is.