Telus getting enV2 as "KEYBO" -- seriously?

We're hearing that Telus will be ushering in a whole new age of Texter's Thumb before too long with the launch of the curiously-named "KEYBO," a rebrand of the enV2 found on Verizon in the States. EV-DO data, a media player, and a 2 megapixel camera make this a solid choice for SMS maniacs who want something just a little sexier and fancier than the Rumour (itself a rebrand of Sprint's Rumor). We understand where the name comes from -- sort of -- but that doesn't mean it's right.