The new look PSN Store is definitely something to behold, even if we've mostly gotten used to what it looks like by now. Unfortunately, it suffered from not caching images properly and, as a result, slow loading of items on the store. If you're someone who's particularly annoyed by this, then you'll be happy to hear that firmware 2.40 seems to have brought with it a little surprise which makes the store run a lot smoother. This is true of both the US and the EU stores.
Not only that, but a new "view mode" has been added to both, so now you can have the store items laid out in more of a list form, rather than just an image. Not only does this make it easier to see what each item is at a glance, but it also shows the price, even if the item is not highlighted. This is definitely our preferred method of viewing the store. If we find any more 2.40 surprises, we'll be sure to let you know.