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What's wrong with leveling?

This post isn't going to be about how to "fix" leveling or make it faster or easier or anything like that. Instead, I'm writing in defense of the leveling process. I actually enjoy it even though I'm having a hard time thinking of anyone else I know who doesn't just want to get it over with. I enjoy questing and I enjoy the charge I get when I learn a new spell or add a new talent point. When I hit level 70 I was quite disoriented without the XP bar to cheer me along. I can't get my head around the idea that I no longer need to log out at an inn because the resting bonus doesn't apply any more. In fact, I'm such a quest addict that I'm still doing leftover quests all over Outland.

Everyone seems to want to get to the endgame as soon as possible. An entire dirty business of buying level 70s has sprung up around the idea that power-leveling is king. But for me, it feels a little bit like the endgame is the End of the Game. There is a shade of "now what?" flying through the back of my mind. No more content to experience, no more places to explore that I haven't already wreaked havoc through. One way to replace XP as a motivation tool is to work on gaining faction chits, I guess, and battleground marks. Sigh. What a grind; it doesn't have the zing that dinging a new level does, or even just seeing the blue bars fill up across my screen. On top of that, there are so many dang factions and rewards and things to collect I need an accountant to help me keep track of what items I should be collecting -- or even what gear, for that matter!

I guess gold is my new XP since those epic flying mounts cost so much. Let's say that I decide to measure my success by my gold balance. I can do enough quests and sell enough stuff at the Auction House to get the 5000G eventually. Then what? I have this super-fast flying mount and no reason to do anything with it.