inFamous to get 'blockbuster multimillion dollar' support
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inFamous is going to be the "next big thing," if Sony has their way. The upcoming 2009 PS3 exclusive from Sucker Punch is going to be getting a massive marketing treatment from SCEA, with a "blockbuster multimillion dollar marketing campaign" in the works. According to a SCEA press release, inFamous will be treated to "aggressive television, print, online and viral advertising campaigns, full promotional support, dedicated point-of-purchase displays and merchandising support." For an untested, new IP, Sony is daring to support the title as a true flagship title.
Sony has become much more aggressive with marketing as of late, especially with the upcoming Resistance 2, which is also getting the same treatment. It'll be interesting to see the extent of this "blockbuster" marketing campaign, and how it will be able to shape the public opinion of such an ambitious (and cool-looking) game.
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