TransferJet forms a consortium to confuse consumers

As the saying goes, the great thing about standards is that we have so many to choose from. Enter TransferJet, as much as we'd like to ignore it, it won't go away. In fact, today the nascent close (real close, as in 3-cm or less) proximity wireless technology just snowballed itself into a proper consortium which lists a who's who of consumer electronics and camera manufacturers including Sony, Canon, Panasonic, Nikon, Samsung, Kodak, and interestingly enough, Sony Ericsson. Sony will lead the effort to develop the specs, guidelines, and licensing schemes required to interconnect TransferJet-compliant products offering a 375Mbps data transfer rate (560Mbps theoretical) without requiring any complex setup (just touch the devices together). Right, they're looking directly at your NFC and Wibree shortcomings Bluetooth SIG. Full list of TransferJet members after the break.

Sony Corporation ("TransferJet Consortium" Administration)
Canon Inc.
Eastman Kodak Company
Hitachi Ltd.,
Victor Company of Japan
KDDI Corporation
Kenwood Corporation
Matsushita Electric Industrial Co., Ltd (Panasonic)
Nikon Corporation
Olympus Imaging Corporation
Pioneer Corporation
Seiko Epson Corporation
Sony Ericsson Mobile Communications
Toshiba Corporation