ASA dismisses GTA IV telly ad complaints
The Advertising Standards Authority of the Ü-K said it ain't seein' nothing wrong with Rockstar's Grand Theft Auto IV ads across its domain. GI.biz reports the organization received complaints from ten viewers about the violence in the ad, while seven others objected to the time the commercial aired. The ASA stated the ad was slotted in appropriate times and it saw no "direct harmful influence on children or young people" in the commercial.
The UK advert for GTA IV was very similar to the US version ... just with a British voice over at the end and some squiggly mark in front of the price tag that looks like this: £. We've been told it means lbs., but that seems silly, because pounds are a measure of weight. Anyway, the commercial can be found after the break for a refresher.
