One million Wii sales a month totally possible -- Pachter
It's NPD week, and that can mean only one thing, folks: it's Pachter time. Everybody's favorite silver-haired analyst makesahabit of estimating console sales in the U.S. on a monthly basis -- it's his job or something -- and this month is no different. For July, Pachter is predicting a sell-through of 650,000 Wii consoles, with the Xbox 360 and PlayStation 3 coughing up dust on 275,000 and 250,000 respectively.
So what's new, right? But wait, because it gets better: the Wedbush Morgan dreamboat also reckons that Wii sales could rise dramatically during the second half of 2008, to the point where the thing is selling a million a month -- and all thanks to a stronger U.S. dollar.
Whereas previously Nintendo would ship a "significant portion" of its Wii supply to Europe to take advantage of the stronger Euro (hence making sales more profitable), the dollar recently appreciated against the yen, meaning the company has a good reason to start shipping a greater number of Wiis to U.S stores. "...We expect monthly sell-through to increase by as many as 300,000 units per month, beginning in August," reckons Pachter.
If you can hear quaking, that'll be thecompetition.
If you "support" Nintendo in the console "race," then you probably already know that the company excels at selling stuff. To catch up on just how much stuff, check out the NPD figures from June, May, April, and every other previous month here.
