Now it would take a billion quid to topple World of Warcraft?

You may recall the statements of Bobby Kotick, CEO of Activision, who earlier this year stated that it would take a billion dollars or more to 'topple' Blizzard's World of Warcraft. Instead, Kotick wisely chose the path of non-resistance and merged with the successful developer. Now we've got the British version of that statement, coming from Rik Alexander of Monumental Games. Monumental is working on the soccer-centric MMO Football Superstars. Alexander says their choice to avoid World of Warcraft's market was very deliberate.

Said the studio head, "Fantasy is very well serviced. I'd need a billion quid to take on WoW." He notes that the company is far more interested in tapping into cultural touchstones, like soccer, and cracks a joke about making a trainspotting MMO. He concludes, "When we set up Monumental three years ago I didn't want to be a game developer. I didn't think it was a very good business model ... [with MMOs, though,] you get one deal and it's there for 10 or 20 years, who knows. And that's really a good way to think about business ... The problem is obviously making a successful one in the first place."

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