Apple: NBC's pricing hasn't changed

Here's the final humiliation for NBC in the whole contest between it and Apple -- while one of NBC's execs claimed that Apple made some concessions to the network to get Peacock content back in the iTunes store (after it was unceremoniously pulled last year over pricing arguments), Apple just plain says that's not true -- there were no concessions, and NBC crawled back on its own.

Sure, it's a little high school of Apple to call NBC out like that, but it's not like NBC has been gracefully handling the whole thing either -- execs have whined and moaned the whole time that they don't like the iTunes model, and even threatened to go to Amazon for good. But in the end, making Apple's money won out over making no money at all. Even though NBC brass are still convinced that Apple is giving them ground on pricing (and on the pricing of DVD movies), Apple says that's not the case -- the pricing structure has been the same all along.

At any rate, it's the consumer that wins -- no matter what Apple's prices are, at least NBC content is back in the iTunes store for those willing to pay for it.

[via Daring Fireball]