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Eee marketing getting adorably bitchy

Eee marketing getting adorably bitchy
Nilay Patel
Nilay Patel|October 2, 2008 6:33 PM

When every company out there is cranking out the same 10-inch 1.6GHz Atom netbook, there aren't many ways to make your product stand out: the obvious trick is to go low on price, but ASUS isn't messing with its profit margins. Instead, it's apparently going negative in the most adorable way possible -- check this hit piece on the Acer Aspire One. If all these frowny faces are to be believed, using the Aspire One will basically be awkward and unergonomic for a short while, at which point you'll burst into flames. Not only that, but ASUS can't even bring itself to spell out "Aspire," instead starring it out like someone might catch them saying it out loud. Very mature. Still, if anything can revive our flagging enthusiasm for the entire netbook category, it would be one of these WINNER crowns packed in with every Eee -- now that's a real differentiating factor, ASUS. Full image in the gallery.