Ubisoft putting up $10M in Shaun White Snowboarding ads

Try as we might, we just haven't been able to get excited about Shaun White Snowboarding. To date, we've only been able to motivate ourselves to post about its use of the Balance Board and the inclusion of mighty Target Mountain, coated daily by artificial snow machines and values. Now, Ubisoft is taking action against our apathy with a new $10 million ad campaign for the game.

In fact, if you watch next week's episode of South Park, Shaun White Snowboarding ads are all you can expect to see (except, you know, crudely animated chastisement of all society's ills).