Burt Reynolds to promote 'You're in the Movies'
As an antithesis to the apathy and snarkasm us bloggers are wont to project, Microsoft has employed Mr. Burt Reynolds to act as a promoter for its upcoming camera-based casuals trap, You're in the Movies. Reynolds will front a series of TV and magazine spots for the game, using "his long and illustrious career as a part of the tinsel town A-list" to explain how jumping into "a magical world of cinema and hilarious improvisations" could possibly be a good idea.
"It's great to be able to share some of my experience with everyone about what it takes to be a movie star," says Reynolds out of his own volition and completely detached from any marketing prompts. "You're in the Movies on Xbox 360 allows everyone to have a piece of the action and have a fun time with their friends and family, starring in their own features, from the comfort of their own homes." Expect him to say similar things in the first commercial, which will premiere on VH1 on November 17, 2008.
You're in the Movies will be available in a $70 Vision Camera bundle this holiday.
