Analyst: PS3 won't break even
DFC Intelligence, a firm that specializes in marketing research for the video game industry, have had mixed feelings about the PS3 since its launch. Just compare some of their predictions from the past here, here and here, with other ones here, here and here. Their latest forecast for PS3, unfortunately, includes a little more doom and gloom for our favorite console.
Senior technology analyst Wanda Meloni believes "Sony has the most to lose this current generation" and she doesn't believe the PS3 will "break even" in its lifetime. Additionally, she predicts only 40-50 percent market share for Sony, as oppose to 67 percent during the PS2 era. Regardless of what place the PS3 ends up this generation; in the end, do you think PS3 will make a net profit for Sony?
