The Daily Grind: Does hype turn you away from new games?
When you hear about a game that promises to be the best thing since World of Warcraft, do you die a little bit inside? When you hear about the newest superpower developer hired by Curt Schilling for his Copernicus project at 38 Studios, do you find yourself screaming at your RSS feed? You may not be alone.
Often times, over-hyping a game can easily become its downfall. Yesterday's The Daily Grind touched on this very subject in regards to one of the most widely-hyped games in recent years: Warhammer Online. While the hype certainly didn't hurt the highly successful launch of WAR, the hype backlash may have come back to sting the game a month after launch, according to some recent polls. So where's that happy medium? Developers need to inform and advertise to get any respectable retail sales figures, but with MMOs it's much more than selling that box. You want to make sure your customers are satisfied with your product for a long time. Tell us some examples of games that you think reached that happy medium between a successful advertising campaign and delivery of promised game features.
