Dutch public broadcasters hitting the HD switch in 2009

Darren Murph
D. Murph|11.15.08

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Dutch public broadcasters hitting the HD switch in 2009
Now here's a trend we can really get behind. Just weeks after four French national channels decided that the grass was greener (or at least clearer) on the high-def side, a trio of Dutch broadcasters have announced their intentions to follow suit. Beginning in Q2 2009, Nederland 1, 2 and 3 will begin broadcasting in high-definition, and initially 15% of all primetime content will be shot in HD; the rest will "upscaled to HD," which frightens us just a wee bit. We're also told that carriage negotiations are already underway with "all major distributing platforms including cablers UPC and Ziggo," but only time will tell if anyone is willing to sacrifice the bandwidth for the sake of high quality.
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