FDA gave Pfizer hard time over Viagra game

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Alexander Sliwinski
November 24th, 2008
FDA gave Pfizer hard time over Viagra game

Although the US Food and Drug Administration cut off Pfizer's Viagra advergame back in September, it appears the details are just coming out now. The Multinational Monitor notes the FDA requested that the pharmaceutical company remove the game from the interwebs after it decided Viva Cruiser failed "to disclose any risk information for the drug."

According to Pharma Industry, Viva Cruiser had players guiding a motorcycle down a desert road, picking up gifts for a date and avoiding obstacles. We're sure many retail driving games are happy that the stiff competition this Viagra game could have posed was removed by the FDA.

[Via GamePolitics]
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