2Wire-built MediaPoint Blockbuster movie set-top-box now on sale

We heard that Blockbuster's very own movie set-top-box would be on sale shortly, and for couch potatoes and cube dwellers alike, you can order yours right now from the comfort of your dilapidated sofa / Aeron, respectively. As we'd heard, you'll be asked to rent 25 On Demand movies for $99, after which you'll get the MediaPoint player for free. Not quite sure if that's really pulling the wool over anyone's eyes, but color us completely unsurprised that a company in such dire straights would risk embarrassment to give it a shot. So, is anyone going to buy in here, or is that "Order Now!" button going to sit unclicked forever?

[Thanks, Robert]