GE frees CFL lighting from the tyranny of ugly

Was it Arthur C. Clarke who said that any sufficiently advanced technology is indistinguishable from magic? If he was correct, it would follow that GE's new Energy Smart CFL (compact fluorescent light) bulb is most magical. A true product of "ecomagination" (their word), the imagineers (Disney's word) at GE have taken the their tried and true CFL hardware and housed it in the form factor of a traditional light bulb. Of course there are already a vast number of options for homeowners wishing to go green on the lighting front, but we're hard pressed to find something that works across the board in traditional lighting fixtures (at least without looking awful as it does so). The product gets its national outing at Target on December 28, and starts popping up at more retailers over the coming months. To tide you over until then, we've provided some earth shattering video after the break.