SWTOR might be EA's best chance at improving profitability

William Dobson
W. Dobson|12.24.08

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SWTOR might be EA's best chance at improving profitability

In a recent article on Gamasutra, Cowen Group analyst Doug Creutz discussed EA's disappointing performance of late, blaming the software giant's "inability to develop hit core-gamer console titles". This has led to him significantly lowering his estimates for their 2009 earnings. The analyst's reportings are fairly doom-and-gloom, but he did mention A New Hope for the company: Star Wars: The Old Republic.

EA acquired BioWare, the developers of SWTOR, back in October last year. Creutz is of the belief that EA has really messed up their console campaign this generation, and SWTOR could be the "best chance" they have to increase profitability -- that is, if it can hold its own against the reigning champ World of Warcraft. We have faith that BioWare will be able to bring out a quality MMO, and you couldn't ask for a better IP. It really all depends on how well the title will have to do to be of any use to EA -- obviously better than Warhammer Online, which did not even earn a mention in the analyst's report.
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