We're hunkering down for Hitachi's CES press conference, but there's no air of mystery in the air: two huge walls are decorated with "1.5" emblems, and we're surrounded by about 20 of the displays -- including a series of the 1.5-inch thick LCDs on a huge sort of staircase. Very surreal. We should be getting started any second now.
12:04PM - There's a criminal shortage of seating, so most people are lining the aisle next to the Hitachi booth in order to catch the action.
12:09PM - And here we go. "Thank you for your patience." Starting off with an opening video. Well, sort of. The 1.5 displays are sort of dancing for us, very evocatively. Video ends with "1.5 is here."
12:10PM - Mr. Monotone MC gives the floor to the President of Hitachi America, whose name we cannot spell. "Americans are always looking for something exciting." He sounds pretty bored with the whole idea, but hopes we'll enjoy what Hitachi has to announce.