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Ad-supported streaming to trump download-to-own content in 2008?

Darren Murph

It's a notion that may surprise some folks at first listen, but truthfully, it tends to make sense. Download-to-own video didn't see stellar growth in 2007, and according to a number of industry execs on a panel at CES, content guardians distributors could be opting for ad-supported streaming to pull in revenue. According to Fox's Dan Fawcett, he thinks that "people like to watch on an impulse," and furthermore, he stated that these same folks "want to watch for free because they can get content for free via piracy." Granted, we'd say that's a fairly bold assertion to make, but it's not really that hard to understand why unattractive DRM-laced programming -- you know, the kind that can only be played back on certain players and whatnot -- isn't being accepted with open arms.

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