So what is it with the "guy tax" that Apple has added to its Apple TV rentals? You know what I mean. Rentals are $3.99 for women, $4.99 for men. See? Look at the picture. Because few women (other than our Christina) are going to look at that pricing structure and say "Oh wow, honey. Let's pay a dollar more so that we can enjoy the romance and relationships with better pixel counts."
No, we women are going to say (except for Christina and a few others of her technical prowess) "What a rip!" and buy the SD version while our better halves explain in excruciating detail exactly why they bought that 1080p TV equipment in the first place, which we will ignore and still rent the cheaper version. And why? Because relationships are rarely improved by higher definition. In fact, it's the soft fuzziness (and lower cost) that keeps relationships mysterious and desirable. Especially in the morning before teeth are brushed.