The strange relationship between the video game industry and politics just got more complicated. Mike Gallagher, president of the Entertainment Software Association, spoke with the New York Times today about his intentions to start a political action committee (PAC) for making campaign contributions. The PAC -- which represents major publishers like Disney, Electronic Arts, Microsoft, Nintendo and Sony -- was approved by the board last fall and will reportedly be ready to go in March.
Gallagher estimated the PAC would donate $50,000 to $100,000 to national candidates this year, a number which he labels as small, but a good start. He also talked about combining contribution efforts with the ESA initiative Video Game Voters Network. "If I can walk into the office of a member of Congress and tell them we have 20,000 voters in their state who are already signed up to write letters and act based on game-related issues that concern them, that's powerful," he said. You know what also helps? Money; good thing that's covered too. We're interested in seeing how game rhetoric on Capitol Hill changes, if at all, following the PAC initiative.
[Via Game Politics]