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HD makeup seeks to conceal on-screen blemishes

Darren Murph

Sure, we've heard just how little talking heads enjoy being positioned squarely in front of a high-definition camera, but now it looks like relief is on the way from a few big names in the cosmetics industry. Reportedly, over a dozen brands have either recently launched or are planning to introduce lines of makeup aimed at making you look stellar whenever your face gets captured on an HD camera / camcorder. Believe it or not, even the likes of Cargo and Dior are getting in on the fun with their blu-ray Collection and High Definition Serum Foundation, respectively. Granted, even analysts in the biz admit that a good chunk of this stuff is simply marketing hoopla, but you know increased resolution is having an impact on society when "HD Liquid Crystal Pigments" start showing up in foundation.

[Via Pocket-lint]

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