This reminds me of old school world PvP at Southshore/Tarren Mills (on my server). There was no goal or objective other than to overrun the enemy town before they overrun yours. It was pure, unadulterated, unmitigated fun. Blizzard experimented with structured world PvP in Silithus and Eastern Plaguelands, and then some more when they launched the Burning Crusade expansion, but they failed to capture the lawless, unpredictable quality of the good old days when we just did it ourselves.
Which brings up the topic at hand: why aren't we doing it ourselves anymore? Because of the lack of Honor, welfare epics or Arena rankings from the proceedings? When's the last time you've spontaneously joined in on a mass world PvP party for fun and not for profit?