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PC titles only 14% of game sales in 2007, WoW leading the way

Michael Zenke

The games industry views NPD sales figures with a great deal of anticipation, and the news for December was received very well earlier this month. Sales were up for every genre of software, all the hardware manufacturers - it was a banner year. Unless you made PC games. Along with the news that PC-associated FPS titles Crysis and Unreal Tournament 3 did poorly in the face of stiff genre competition, the PC platform generally didn't do terribly well compared to the rest of the industry.

1up reports that, in fact, PC titles only made up 14% of all game sales last year. As you might have guessed, Blizzard's World of Warcraft took the one and two spots on the list of top titles. Burning Crusade pushed some 2,250,000 copies in the US, while the base game sold about 914,000 units.

The article implies that one of the reasons for poor sales in the PC arena is piracy - a claim backed by statements from game companies going back years, and most recently explored by Call of Duty 4's Robert Bowling. The sheer number of people pirating the game took Infinity Ward's community manager off guard. These are comments from a man who worked on the #4 game on the top ten list, too.

The lesson is: (apparently) in order for a PC title to succeed in today's business market, you need to make a game that requires interaction with a central server. How long will it be before every FPS, RTS, and simulation we play on a PC 'calls home' every few minutes to make sure we're legit?

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