Eat Sleep Play was supposed to be all about small games, like Calling All Cars. However, looks like Jaffe's having a change of heart. Jaffe spoke with MTV Multiplayer, and admitted that "what we learned in Calling All Cars is that right now on console we're not interested in doing what we thought we were going to be doing entirely as a company, which was doing PSN console-based small, $9.99 downloadable arcade games. We're definitely not exploring that." [emphasis ours]
Jaffe points to games like Warhawk and Gran Turismo 5 Prologue: games that are available on the PS Store and in retail on Blu-ray disc. These games are unique in Sony's catalog, as they're smaller than traditional retail games, but feature much more depth than a typical downloadable title. It looks like Jaffe is looking at this comfortable middle, one that's larger than the confines of a typical arcade game, and smaller than a mega-budget retail game.