Nielsen VideoScan High-Def market share for week ending February 3rd, 2008
Not sure if we're ready to say HD DVD is back in the fight again, but for the third week in a row, the red camp has slowly been crawling out of the dismal hole that Warner helped put them in, according to the Nielsen VideoScan numbers courtesy of Home Media Magazine. What is even more surprising is the fact that for the first time in a month, two HD DVDs made the top ten list -- but judging by which titles made it, we're not sure how much there is to get excited about in the red camp. Sure, the legs that Transformers and The Bourne Supremacy has is impressive, but we wonder how many were sold to new HD DVD owners when picking up a low cost player, and how many were offered in a sale or promotion. We'd wager that the biggest factor at play here is disappointing Blu-ray sales. Warner can't be too happy with The Invasion, but not its not as disappointed as Sony is Daddy Day Camp. Sure we knew these weren't good movies, but both were in the top six on the DVD sales charts the same week. Now we get to wait and see if this red comeback trend continues in the face of a more impressive Blu lineup the following week, because if red comes back any more, the 74/26 split will be back to 65/35 before we know it.
