What if Toshiba were to produce a Blu-ray player? If there's one surefire sign that a company is recognizing the mortality of its own standards, it's throwing some support behind the competition's -- and that's exactly what Qualcomm has done in announcing new roadmaps for its mobile and cellular base station chipsets that include LTE. LTE, one of several 4G standards competing for the hearts and minds of carriers across the world, has a huge leg up on Qualcomm's own UMB and WiMAX (which is technically a pre-4G standard, anyway) by having the blessing of the GSM Association, the global juggernaut of mobile industry organizations. Anyway, Qualcomm's new plans call for future chipsets to support various flavors of UMTS, HSPA, and EV-DO, theoretically making it easier for carriers of all creeds to migrate to LTE while still supporting legacy cells and devices. The new silicon is expected to be available next year, and without a single major carrier having signed up for UMB, we'd say that's not a moment too soon.